This eLearning course provides comprehensive training on the regulatory requirements governing financial promotions, which are a key area of FCA supervision. Financial promotions — any communication that constitutes an invitation or inducement to engage in financial activity — are subject to specific rules designed to ensure consumers receive accurate and balanced information.
The course begins by defining what constitutes a financial promotion and explaining the scope of the FCA's rules, which apply to communications made by authorised firms and to communications approved by authorised firms on behalf of unauthorised persons. It covers the fundamental principle that all financial promotions must be fair, clear, and not misleading, and explains how this principle is applied in practice.
The training addresses the specific content requirements for financial promotions, including the requirement to include appropriate risk warnings, the rules around past performance references, and the requirements for prominence of key information. It covers the approval process for financial promotions, including the requirement that promotions must be approved by an authorised person before they are issued, and the record-keeping obligations that apply.
The course also covers the rules specific to different types of financial promotions, including those relating to mortgages, insurance, and investments, and the requirements around promotions directed at particular groups such as retail clients and high net worth individuals. Upon completion, learners will understand the regulatory framework for financial promotions and be able to ensure their firm's communications comply with FCA requirements.
