This eLearning course is designed to help employees understand how to use social media responsibly and professionally. Social media is now embedded in everyday working life, and the line between personal and professional activity is often blurred — meaning that what employees post can have significant implications for themselves and their organisation.
The course begins with an introduction to the role social media plays in the modern workplace and the risks it can introduce, including reputational damage, data breaches, confidentiality breaches, and harassment. It then sets out the standards of conduct expected of employees, both when posting on behalf of the organisation and when using personal accounts where their connection to the employer is known.
Learners are guided through the importance of following their organisation's social media policy, including the rules around what can and cannot be shared, how to handle client and commercially sensitive information, and the need to be transparent, accurate and respectful online. The course also addresses the use of social media for professional networking and the boundaries between legitimate business use and activity that could create a conflict of interest.
Finally, the training explores the potential consequences of inappropriate social media use, ranging from disciplinary action to legal liability and lasting reputational harm. Upon completion, learners will understand how to represent themselves and their organisation appropriately online and make sound judgements about their social media activity.
